1. eBay Inc., assessed August 11, 2004, from http//www.ebay.com.au
eBay is a good example for online shopping and online auctioning, it maintains a good security and online privacy. Users can use eBay to buy and sell variety of products, such as books, magazines, computers, watches, mobile phones and so on. Sellers can sell things that they no longer needed and buyers can purchase them with cheaper prices. So, this person-to-person trading site can build up a win-win situation between sellers and buyers. eBay will block the registration when either a seller or a buyer violates the rules. eBay also establishes SafeHarbourâ„¢ which is an in-house customer support team dedicated to provide a safe trading environment, and protect the eBay community against fraud. For more information on selling and buying, visit Seller Central and Buying Guide. For more information on security, visit What steps can I take to trade safely on eBay?
2. Hofacker, C.F. (2001) Internet Marketing. USA:Malloy Lithographing. pp.132-136. ISBN 0471390518
Legacy and ethical issues are always controversial among internet community since it has a major impact for future generation. Chapter 17 in this book grants an important concern on the potential of internet legacy and ethic influence both mental and physic assets of internet users predominantly our next generation. The book discusses the four key frameworks for marketing ethnics in particular the approaches taken to consider the importance of the two issues mentioned above. Hofacker also discusses the laws and regulations taken to provide privacy and govern ownership of authors and holders. A comprehensive description of the influences that internet creates are also brought into account. Although the information covers are simple, yet precise. It facilitates readers to gain basic knowledge of legacy and ethics issues in addition to problems it conveys in future on internet.
3. Rayport, J.F., Jaworski, B.J. (2001) Introduction to E-Commerce. New York:McGraw-Hill. pp.575-598. ISBN 0071124926
Royport and Jaworski cover detailed and relevant information base on regulations regarding internet network. Virus protection, standards selection, trademarks of Internet names and addresses, network-based business transactions and other legal issues such as intellectual property protection and contracts are discussed in Chapter 16 relatively comprehensive. Governments around the world should assume a more active role in the evolution of internet network as the government regulations has encountered new challenges with the emergence of the internet. The increase of globalization in internet network has forced government to examine and enforce their current laws to protect users. Therefore, the main regulation issues and problems brought by the internet are outlined in this chapter. Royport and Jaworski attempt to tackle the legacy issue of the internet by focusing on the United States and Europe governments cooperate to resolve problems created by simultaneous and independent decision making by internet concerning legal, security or regulatory matters.
4. Sterne, J.(1996) World Wide Web, Marketing. USA: Jon Wiley & Sons Inc. pp.239-268 ISBN 0471128430
The author points out security issue of online shopping and he introduces the internal network protections such as Firewall, which can help the users to reduce the fear of credit card theft. Besides, he also emphasizes on another issue that relates to security, identification. This is because people can enter data on a Web easily and sometimes they can make up whatever answer they wish. So, it is very dangerous if the seller or buyer doens't know each other.
5. Awad, E.M. (2004) Electronic Commerce, From Vision To Fulfillment. USA:Pearson Education. pp.469-500 ISBN 013140265X
Chapter 15 brings us back to the very beginning of the creation of money, and explains the concept from barter, to notational money, to electronic banking, then finally to electronic transmission of money. The author also compares different forms of money: “real world cash� and “e-money�and also discusses about the payment security. The author suggests that real world cash still remains the most widely used payments due to its unique features, for example convenience, wide acceptance, anonymity, no hidden or other cost of use, no audit trail etc. Meantime, the author also points out the unbreakable trend of e-money, due to the increasing usage of the internet and the growing and maturing of e-business. The author also introduced 4 types of e-money: identified and online, identified and offline, anonymous and online, anonymous and offline. Two distinct sets of properties, which are the ACID and ICES tests, are also investigated. Four major models of e-payments are electronic currency, credit cards, debit cards and smart cards. The chapter then discusses the future possibilities of e-payments, giving the topic more and more aspects to discover.
6. School of International Business-QUT. (2003) Introduction to E-Business. AUS: McGraw-Hill and QUT. pp.197-220 ISBN 7777774301
The online banking is getting gradually common in our life these days, though the issues of the security is vitally important to be aware of in order to protect against the internet thieves who have been trying hard to steal others information through the illegally passage. Therefore, the security of a party needs to be controlled to ensure the privacy is highly protected by the encryption which is used to offset industrial espionage among highly competitive business. All those transactions information should be kept safely from indiscretion by making it unreadable and difficult to decode. The digital payments and digital money are the 20th century invention which benefits people a lot on paying bills, transferring money or buying stuff online with a lot more convenience, however the security issues is important to be concerned and accomplished to allow people to use it without any worries on the safety problems.
7. Black, J. (2001) "To Realize Online Shopping's Promise, Address Fraud, Convenience Problems" American Banker, vol.166 ,retrieved August 11, 2004, from http://search.epnet.com.gateway.library.qut.edu.au/direct.asp?AuthType=cookie,ip,url,uid&db=bsh&an=5393709
This article provides a study from researches which shows that there are 77% of Web users would be using the internet to shop but there are only 7% of users have made their purchanse online. This is because online fraud becomes an major problem to the adoption of online shoping in the public. Due to that reason, the author provides an overview and also a short introduction of this negative issue, such as giving an explanation on the outcomes of this issue and providing some credible studies to expound his statement. On the other hand, the author also provides an overview of anti-fraud in public recent years, such as providing some anti-fraud products information. Author's final thought is very important in this article, he looks forward on the second-generation solution in marketplace.
8. O'Neill, B. (2001) "Online Shopping: Consumer Protection and Regulation" Consumer Interests Annual, vol.47, retrieved August 11, 2004, from http://search.epnet.com.gateway.library.qut.edu.au/direct.asp?an=9538340&db=bsh
As the article title stated, it mainly discusses the protection and regulation for online shopping consumers. O’Neil wisely confers several advantages and disadvantages of shopping via internet, such as The Internet Tax Freedom Act, devoid of time and geographic boundaries on the net; and potential of fraud in conjunction with the issue of privacy. The journal quotes the trend of the increasing on online shopping as arithmetically in recent consecutive years. The author also discusses the impact of the big trend causes- the legal and ethics issues on the net, which includes the financial privacy, shipping details etc. The Journal facilitates readers to understand more on the operation of online auction as well as determine the reputable of the online seller.
9. Goldsborough, R. (2000) "Making Online Shopping Safer" Computer Dealer News, vol.16, retrieved August 11, 2004, from http://search.epnet.com.gateway.library.qut.edu.au/direct.asp?an=3931667&db=bsh
Reid provides both advantages and disadvantages of online shopping, but this article is more concentrated on its disadvantages, such as online fraud, featured product being unavailable and high shipping charges. The author points out the key issue in online shopping - trust. So, the marketers are not only established a good relationshop with consumers, they need to established a good image and trust too. Due to the fraud problem being serious recent years, the article provides soem Websites to help users avoid becoming victims, such as National Fraud Information Center and BBBOnline. Besides, this article is recommanded some credible online shopping Websites to consumers, such as Productopia. There are some shopping discussion sites are recommanded here too, like Deja.com and Epinions.com, where consumers share their buying experinces.
10. Cataudella J., Sawyer B., Greely D. (1998) Creating Stores On The Web. USA: Peachpit Press. pp.313-351 ISBN 0201696819
Chap14 and Chap15 provide an overview of payment acceptance and processing. They explain the concept of the merchant account and compare different forms of payment such as CyberCash, InfoDial, Visa and Mastercard. Both chapters will concentrated on credit card payment because most people don't want go through the process of getting a money order. They are prefered to put the purchase on a credit card and get it over with. Due to the secure transfer of credit card information is an issue that has been addressed over the years, the authors attempt to give a brief of Secure Electronic Transation (SET). Both chapters are very important and quite useful for those people who are involved in online shopping. This is because both chapters teach sellers and buyers how to use Digital Certificates, Digital Signature and Public Key to identify and prevent crime. Besides, they also teach sellers how to regconize suspicious customer behavior and how credit card fraud affect them.
