As people know that the oldest form of media still has much to provide and offer in a converging world�?Print Media. And it is most importantly that Print Media also used and connected to support the other types of media. For example: It is quite clear to see that all TV and radio program news are almost written down first and then read aloud to the large audiences. Also, print stories usually can provide/record the most detailed accounts of events. This will be an advantage for print media because it is not like TV or radio segments. This is an informational world; people access and allow the Internet to ‘join’ with, and as we know that print is the most Internet-friendly form of content because it requires significantly less loading time than audio or video clips. The studies have shown that it is the main source of news for the educated public.
The Meaning of ‘Repurposing’ Print Media is trying to let people to understand how to transfer those print materials into the online world or different medium and make audience can more easier to receive widely information. Also, the other thing is to evaluate its value and how to extend in the future. “Repurposing as a separate function-will virtually disappear within a very few years.� And Dr. Ward said that Repurposing and controlling content for Web and Print is a very good idea to develop for the new media era. It's relatively easy to put a few magazine or newspaper stories, book chapters or sections of a product manual on a Web site. Numerous publications do this all the time. In addition, we talked about the repurposing in media area, it also link and connect with the media convergence. Therefore, people might be asked what is media convergence? ‘The term media convergence may not be as familiar as it should be.’ Today, we are all in the information age, and we are all surrounded by example of converged media. There is nothing without saying that repurposing print media online is the normal thing to people in the world. And in addition, Media convergence is already happening between TV, radio, Print and Internet. Print media, television and radio have been bitter rivals for decades and with the Internet recently joining the battle. Besides an effort to add consumer service, in fact, theses traditional enemies have combined for many reasons. Most importantly, it is the trend that the action of repurposing will be used to transfer or transform the medium types into the world.
There are some examples from ABC/SBS (Aus) and TVBS (TW). All of them are television stations and they combine the local print media and electronic medium media into their own online website (ABC and SBS set up the partnerships with local newspaper companies) and transfer the up-to-date information daily. About TVBS, this is the biggest TV station in Taiwan and Hong Kong (TVB). They produce newspaper; magazine and also they create/develop another new print advertising skill to support and promote their own magazine and newspapers. In Americana, The Oklahoma City newspaper, The Daily Oklahoman and KWTV, the local CBS affiliate, launched the website in August 2001. The partnership augmented The Daily Oklahoman’s existing website News Oklahoma allowing the production of video segments in addition to the print content. Like most repurposing and converged organization, they combined so many of its advertising effort, which has resulted in higher revenue. In addition, except of the huge benefits from the combination of TV station and online newspapers, there still are so many advantages on it, such as it is the easiest way to transform information or data and keep it update by time. And the audiences or internet users can receive the latest news. And now, the combination of all the resources of each medium online can not only increase the audience’s perception of credibility but also struggle with traditional print medium media (newspapers & magazines) and non-online electronic medium media (TV & radio).
Chen-yung,HUNG 22:45, 9 Sep 2004 (EST)
